Roll to a Million highlights Bowl for the Cure month Terry Bigham January 22, 2014 ARLINGTON, Texas - February is Bowl for the Cure® month, and the United States Bowling Congress once again is encouraging USBC members, their families and friends to take part in the "Your Roll to a Million" effort.The "Your Roll to a Million" initiative kicked off during Breast Cancer Awareness Month last October and, through merchandise sales, special tournaments and donations, seeks to raise $1 million for Susan G. Komen for the Cure®.During Bowl for the Cure® month, USBC will have several ways for bowlers to help the "Your Roll to a Million" campaign reach its goal:* Shop - At USBCBowlingStore.com, there is great new merchandise for bowlers to show their support in the fight against breast cancer. USBC donates 25 percent of all Bowl for the Cure® purchases to Susan G. Komen for the Cure®.* Donate - Big or small, all donations go directly to support breast cancer research and awareness. Go to BOWL.com/BFTC to donate online.* Participate - Bowl for the Cure® events will take place throughout the country in February, and bowlers are encouraged to take part in a local event. BOWL.com/BFTC has a list of events in each state and also has the tools for bowlers who might want to host an event.Bowl for the Cure® also is launching the Fabulous Four essay contest. The contest, open to any female who has been impacted by breast cancer and/or who has been involved in supporting the fight against breast cancer, will give four winners the ultimate bowling experience.Winners will receive a trip to the Dallas/Fort Worth area to visit the International Bowling Campus and Susan G. Komen's International Headquarters, and they then will travel to Reno, Nev., to take part in the USBC Women's Championships.The winners also will receive bowling equipment and lessons during their time at the IBC. Contest details, rules and how to enter are available at BOWL.com/FabulousFour.During Bowl for the Cure® month, keep track of what's happening in the bowling community by following Bowl for the Cure® on Facebook (facebook.com/bowlforthecure) and Twitter (twitter.com/BowlfortheCure).Bowl for the Cure® is a year-round fundraising and breast cancer awareness initiative sponsored by USBC. Since its inception in 2000, people from across the country have hit the lanes to raise more than $10 million for breast cancer research and awareness.Go to BOWL.com/BFTC to learn more.