USBC 2005:
The Year in Review
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With the chartering deadline set for May 31, 2006, USBC is now at the two-thirds point in the transition process. At the end of its first year, we take a look back at the successes and challenges the organization hopes to overcome in the future.


Top USBC Successes of 2005

  • Five business units - ABC, WIBC, YABA, USA Bowling and Bowling Inc. - and their resources are consolidated into one entity.
  • Bowling gains national media coverage as a direct result of new USBC strategic efforts.
  • New, expanded average-based awards program is created guaranteeing more members earn awards than ever before.
  • New names and identities are created for all USBC tournaments.
  • USBC gains national governing body status from the United States Olympic Committee.
  • USBC High School, USBC Collegiate and USBC Sport Bowling programs are strong and growing.
  • Savvy, user-friendly redesign and heightened focus on creating and posting news more often makes bowl.com the top news source in the sport.
  • Youth programs become a USBC priority.
  • More members at the local level see the benefits of USBC.
  • USBC turns out an impressive, high-quality lineup of unified magazines, handbooks and rule books.
  • USBC becomes more visible in the field and the general public is able to identify the "star" logo sooner than expected.
 

Top USBC Challenges of 2005

  • Finding a balance between protecting the credibility and future of bowling and being sensitive to industry concerns, such as for the USBC-proposed equipment specification changes.
  • Despite the reduction in staff and the consolidation of governance that resulted from the merger, the savings could not offset the total deficit resulting from continued membership decline and the absence of a dues increase in more than five years. In fact, recent financial analysis shows that the cost of the current level of service to USBC members outpaces the charge to members for those services by $2. USBC staff will continue to implement cost savings and explore revenue sources to lower the deficit in future years.
  • USBC's $5 million budget deficit. Part of this deficit is the result of research which found that USBC currently provides $10 of service for $8. USBC is looking at ways to cut back.
  • Getting members to embrace the new awards program.
  • Branding USBC and re-branding the sport of bowling.
  • Changing the mindset of local associations from process-oriented to service-oriented.
  • Building relationships with bowling centers at the local level.
  • Distribution of incorrect or average-less membership cards, sometimes followed by a lengthy replacement process.
  • Implementing all of the necessary software changes and the problems that surround such massive online changes.


Send us your thoughts Tell us your impressions of USBC's first year and what you would like to see in 2006. E-mail comments to firstyearfeedback@bowl.com.
 
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