70 million people bowl at least once a year in the United States alone;
bowling is credited as being the largest participant sport in the world by the SGMA.
More than 7 million people bowl at least 10 times per year, of which, more than 2.35 million
are members of the United States Bowling Congress. The bowling market has more than 12,000
retail outlets worldwide, which generate $10 billion in total revenue per year.
| Bowlers |
|
Bowling Centers |
Bowling is the world's no. 1 participant sport
70 million bowl at least once per year in the USA alone:
46.0 million adults
12.5 million, ages12-17
11.5 million, ages 6-11
Annual household income:
Average $71,211
Median $52,732
51% male - 49% female
(USBC is 53% male - 47% female)
49.5% are married
60% own homes
| Occupation |
Bowlers |
2000 (GP) Census |
| Management, Professional |
32.7% |
33.6% |
|
| Service |
18.0% |
14.9% |
|
| Sales & Office |
27.0% |
26.8% |
|
| Construction, Maintenance |
17.9% |
9.4% |
|
| Production, Moving, Transportation |
5.0% |
14.6% |
7 million bowl at least 10 times per year
2.35 million certified by the USBC
|
12,000 bowling centers worldwide
63% of revenue is bowling related
37% of revenue is non-bowling related
78.8% from food & beverage
21.2% from arcades, billiards, etc
42% of floor space to non-bowling items
82% have a pro shop
87% have a bar or lounge
88% have a snack bar
average 555 sq. feet
27 seats on average
31% have a full-service restaurant
average 3,100 sq. feet
107 seats on average
85% have an arcade
average 900 sq. feet
16 games, on average
64% have a billiard area (avg. 4 tables)
75% of proprietors own the building and the real estate of the bowling center
|
| US Bowler & US Youth Bowler Facts |
| Owner: |
The United States Bowling Congress
Greendale, WI |
|
|
| Publisher: |
Luby Publishing, Inc.
Chicago, IL |
|
|
| Frequency: |
Quarterly: February, May, August, November |
|
|
US Bowler magazine is edited for the avid bowler and provides information on
equipment, personalities and instruction. The magazine is loaded with tips &
instruction from the world's greatest players to bowling's foremost coaches.
US Bowler magazine is filled with player profiles - from the professional stars of
tomorrow, to the current pros and amateur players. The magazine is loaded with
tournament announcements, association news, player statistics, and news & updates,
making US Bowler a necessary source for the readership.
Frequency:
Quarterly: February, May, August, November
Distribution:
- 2 million USBC members
- USBC Tournaments
- Special Events, board meeting, etc.
- Paid for through the USBC membership
Audit:
Applying for BPA
Independent research
SMRB, Fall 2004.
|
|
Bowling is a huge market that is researched often by virtually every major independent research study.
|
|
Additional US Bowler Research will be completed by January - 2006.
|
|
Download Media Kit